Picture book character celebrates 20th anniversary at the South of England Show

The South of England Agricultural Society is delighted to announce that the iconic Gruffalo picture book character will be appearing at the South of England Show next month.

2019 marks the 20th anniversary of The Gruffalo story, written by Julia Donaldson and illustrated by Axel Scheffler, which is loved by millions of children across the globe. To celebrate this landmark, and as the story’s setting of the woodland is so apt for the countryside show, the Society has incorporated a special Gruffalo themed Meet & Greet area in the showground’s Weald Wood. This will be open to families throughout the event from 6 – 8 June and will give them the opportunity to get up close to some of the characters which feature in The Gruffalo stories, including mice, snakes and owls, which are perfect for family photo opportunities.

What’s more, The Gruffalo himself will be making personal appearances at intervals on Saturday 8th June to meet his fans. Children can also take part in our ‘Follow The Gruffalo’ Trail around just some of the wonderful experiences on offer at this year’s show and included in the entry price.

Ian Nicol, CEO of the South of England Agricultural Society, said:

“We are thrilled to be featuring The Gruffalo at the South of England Show this year. It’s wonderful that this iconic book is celebrating its 20th anniversary this year and we felt it fitting that our family visitors could unleash their imaginations and immerse themselves in the setting of the story at our Weald Wood on the showground. I can’t wait to see our younger visitors’ faces on the Saturday when the Gruffalo himself is making an appearance – an opportunity not to be missed by parents and grandparents alike.”

It’s not just about The Gruffalo though; the South of England Show sees thousands of families attending to indulge in the excitement and escapism that the countryside brings. The event features a vast variety of activities ranging from traditional attractions such as the equestrian displays, to time-travelling wonders where children are transported back in time to experience life as a Norman or Saxon with live battle re-enactments. Families can break free from everyday stresses and the inescapable allure of technology and reconnect with nature. Children can admire birds of prey and discover the wonders of pond dipping, and explore the countryside around them.

For those who feel their interests lie in a more adult setting, the Society has introduced a new Wine Walk for the 2019 show, with samples and fascinating talks about the local vineyards. The jaw-dropping Bolddog Lings motorcycle stunt displays are also set to be an incredible spectacle. After all, it’s just as important that parents and grandparents unwind from time to time.

Tickets for the South of England Show 2019 are available at seas.org.uk and cost £18.70 for adults, £16.50 for seniors/students (inclusive of online discount which ends midnight 5th June 2019) and children under 16 go free with a paying adult.

Image –

©1999 & TM Julia Donaldson/Axel Scheffler.

Licensed by Magic Light Pictures Ltd

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