10th October is World Mental Health Day and over the last few months Bex Maini has been working on her Hello Yellow project to help raise awareness and funds for UK based charity, Young Minds. Young Minds UK runs it’s own #HelloYellow campaign every October encouraging people to wear yellow on World Mental Health Day and share a selfie using the hashtag to help raise awareness.
Bex has been taking portraits via her photography business, Bexphoto, for other local businesses in and around Uckfield where she’s based, all involving the colour yellow in some way. Each business involved has made a donation to Young Minds in lieu of payment for their professional photo(s) which they can use on their business website or social media which in turn mentions the project and charity helping to increase awareness of the charity and mental health problems in general.
Bex says, “As well as helping Young Minds, it’s been a great way to get to know more local businesses, helping them out at the same time with the value of a professional portrait to use for their business profile, all while raising funds for such a great cause. The response has been fantastic with everyone being so positive about the charity I chose to work with.”
Some of the businesses who took part can be seen in this post, including From Victoria shop in Lewes, DWD Freelance from Uckfield, Mermaid Dental Care in Crowborough, Antonia Thomas, an artist from Brighton and of course our very own Mike Skinner and Jacqui Rushton. The full gallery can be seen on the Bexphoto website at www.bexphoto.com/helloyellow. It’s been such a great success, Bex will be running this project again next year alongside her yearly donation of a family photography session to a mother who’s suffering/suffered from post-natal depression. If you’d like to make a donation to Young Minds UK, please head to https://virginmoneygiving.com/bexphoto.
Bex herself was diagnosed with post-natal depression in spring of 2018, despite her twins being older at 3 years. It was a surprise to find out that post-natal depression is not just an immediate condition of mothers with newborns but can also peak at age 3 or 4 when behaviours can be challenging to deal with, particularly without family locally to help out. 18 months later and she’s now off medication and enjoying life in Sussex and working to build her business offering colourful storytelling photography to families and brands. See more of Bex’s work at www.bexphoto.com.